You have good intentions. You know you need to do it. But somehow writing and publishing blog posts for your law firm seems to get lower and lower on the priority list. The bad news is that by NOT blogging, you are decreasing your online visibility and the odds potential clients will find you; the good news is, this blog post will give you tips and tools to help you quickly and easily publish your posts on a regular basis.
What To Write About | How to Write
Answer People’s Questions:
- What are the questions almost every prospective client asks in the initial consultation?
- What are the top questions clients ask about their specific type case?
- Answer questions about firm credentials and the type cases your law firm handles. Answer questions about current legal events that pertain to your practice areas. Write about current events and how they pertain to your practice of law and/or if you can help and how. Write about changes in laws or regulations and how they affect your potential clients.
Blog posts should contain a minimum of 300 words in order to rank well in the search engines, but longer posts will rank better than shorter posts. If you stay in the range of 300 – 1000 words, you’re doing good.
Keep your sentences short and talk in layman’s terms. No lawyer language. Speak to your clients’ needs, vocabulary and understanding, and address their issues and concerns. Let them know how you can solve their problems.
Include images. Blog articles with images get 94% more views. (Source)
Make your blog “skimmable.” 43% of people admit to skimming blog posts. (Source)
Write interesting and clickable headlines. This is huge. The last thing you want to do is spend your valuable time writing blog posts for nobody to read them. A couple helpful headline/blog title generators are SEOPresser and Title Generator.
Question Headlines and Topics are attention grabbers.
Have you been in a car accident?
Are you considering a divorce?
Have you taken the prescription medication XYZ?
Have you gotten a DWI?
Lists – Top 5 and Top Ten lists are great. They’re easy to write and quick to read.
Are you out of ideas and short on time? Use HubSpot’s “Blog Topic Generator.” It’s fabulous and quick and will give you ideas what to write about based on keywords you enter.
You can also hire a freelance blogger or content marketer to write your blogs. There are many reasonably priced options available, and they will save you time. However, first person, attorney written posts resonate the best with clients and prospective clients. People are looking for authenticity and want to get to know their attorneys before and after hiring.
Good luck out there. Let me know if I can help. [email protected] Direct (832) 656-0025