What Are the Most Common Marketing Mistakes That Law Firms Make?
Law firm marketing can be confusing and is increasingly multi-faceted. If you see your law firm’s marketing falling behind, take this quick evaluation and see where you can improve. Get more and better clients with less effort. Check out the three most common mistakes law firms make in their marketing.
1. Having No Marketing Plan
It’s common for law firms to start a marketing campaign without a clear plan in place. Driven by fierce competition and the internet, firms feel pressure to start or enhance marketing tactics, but often without knowing what they want to achieve other than wanting more clients or to rank in a vanity search on Google.
Having no clear strategy is similar to a ship leaving the harbor but without a captain at the helm. Sooner or later, it will get somewhere, but is that the intended destination?
Therefore, it’s crucial to have a clear plan regarding what you want to achieve with your marketing, be it higher engagement rates, increased visibility, better brand recognition, etc. Not having a plan, however, will risk your marketing dollars being wasted or poorly utilized.
2. Working Blind
Once you’ve created a strategy, you will need to make sure that everything is working as expected and on schedule. If it isn’t, you need to quickly identify problem areas and fix them ASAP.
Unfortunately, however, this cannot be done unless you have the proper tools that show you what exactly what’s happening. Some of your ideas, brilliant as they may be, could not work equally as well in practice as they do on paper and here is where data analytics tools come into play.
Analytics will not only show you which parts of your marketing strategy are not working correctly, but they will show you what IS working and provide valuable insight about your target audience and other vital statistics.
3. Not Collaborating with a Professional
Like we’ve said, digital marketing is no picnic, especially at the beginning. There is no one-size-fits-all approach, and trial-and-error may be required before finding the right strategy that fits your firm’s needs. Unfortunately, trial and error can be a painful, time-consuming, and resource-intensive process.
Knowing the tactics to generate the best results, where the best places to advertise, what kind of content works best, and interpreting data analytics requires a certain degree of knowledge that only hands-on experience can provide.
If you want to get your marketing campaign off the ground as quickly as possible, the best approach is to hire a team of professionals that specialize in the management of online legal marketing initiatives. The benefits are well worth the investment.
Navigating the complexities of legal marketing can daunting. If you want to learn more about how to more efficiently and effectively market your firm, please feel free to download your free lawyer marketing white paper, right here.