Moz’s Rand Fishkin , Russ Jones and Jumpstart’s Randy Antin have done extensive data research to better understand Google search behavior, click through rates, mobile versus desktop behavior differences and more.  Their results have been distributed in a blog post titled “The State of Searcher Behavior Revealed Through 23 Remarkable Statistics.”

Broadband Search has also recently came out with “27 Mind-Blowing Statistics about Google” that will truly blow your mind!  Did you know that Google’s current market value is $858 Billion (up from under $400 billion in 2015)? 

Moz is an internationally recognized SaaS company based in Seattle that sells inbound marketing and marketing analytics software subscriptions.  They have an online community of more than one million globally based digital marketers and marketing related tools.

I created the below infographic to show the results of the Top Ten results that I found the most interesting and insightful with regard to Google searcher behavior in their report.  See if the results correspond with what you think they might have been.