Create an Effective Law Firm Whiteboard Video

Do’s & Don’ts of Using Whiteboard Video Marketing for Your Law Firm Whiteboard videos are much easier and quicker to produce than traditional video, but they still take careful thought and planning. Know what to do and what to avoid when whiteboard video marketing.  Tell a story: Story and script are paramount in any Hollywood production, … Continued

Even Camera Shy Attorneys Benefit from Whiteboard Video

Camera Shy? No Problem. How Attorneys are Crushing It with Whiteboard Video Marketing  Whiteboard explainer videos posted on your website, social media, newsletter, landing pages and other online properties will not only inform, delight and engage your viewers, but also increase your online visibility and attract more clients.   We all know video marketing is … Continued

Best Practices for Whiteboard Video Legal Marketing

Developing a Whiteboard Video Marketing Strategy for Your Law Firm: Tips and Tricks Whiteboard videos for lawyer marketing – also known as “explainer” videos – are simple but effective. The attorney stands in front of a whiteboard sketching and explaining a particular concept or service. Through animation, the sketching comes to life, and viewers spring to … Continued

Happy St. Patrick’s Day!

Wishing everybody a Happy St. Patrick’s Day!  A toast to your luck, happiness, health and pots of gold!  Cheers! Tweet Share Share

Ten Fascinating Google Search Behavior Statistics

Over the last six months, Moz’s Rand Fishkin , Russ Jones and Jumpstart’s Randy Antin have done extensive data research to better understand Google search behavior, click through rates, mobile versus desktop behavior differences and more.  Their results were distributed publicly today in a blog post titled “The State of Searcher Behavior Revealed Through 23 Remarkable Statistics.”   Moz … Continued

Lawyer Marketing To-Do (or not to-do?)

 It’s a jungle out there and while many online marketing vendors can help you, many will take your money then disappear with their overpriced and under-performing “solutions.” If you have questions about certain vendors, or just trying to figure out the best direction to go – which strategy to use, what tactic is best, how … Continued

Top Tips for Attorneys to Write Better Blogs

You have good intentions.  You know you need to do it.  But somehow writing and publishing blog posts for your law firm seems to get lower and lower on the priority list.  The bad news is that by NOT blogging, you are decreasing your online visibility and the odds potential clients will find you; the … Continued

The Best Times to Post on Social Media 2017

Timing is everything (in life) and definitely in social media.  Why waste time posting your valuable content when prospective clients aren’t around to see it?   Plus, larger audiences means higher visibility for your firm and more opportunities to drive traffic and gain followers and potential new clients.   There are many factors to consider such … Continued

Want To Step Up Your Law Firm’s Marketing? Read This First.

Search “lawyer marketing help,” go to any legal conference or visit any website catering to the legal marketing industry, and you will be bombarded with enough marketing tactics and strategies to make your head spin.  It’s crazy out there.  And it’s not like they are necessarily bad tactics or strategies either.  Many ideas, if executed … Continued

Top 10 Law Firm Marketing Trends for 2017

“The only thing constant is change.” – Heraclitus This saying seems tailor-made for the field of marketing, particularly Internet marketing. As technology evolves at an alarming rate, so do the methods by which we exploit it. Search engines are constantly adapting their algorithms to match the changing ways people search online; that means marketing techniques … Continued

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