How To Hire an SEO Firm Very few lawyers have the necessary understanding of SEO, and how it works, for them to make an informed decision about hiring a competent SEO team. Choosing whatever pops up on Google’s top results page may not necessarily be the best option, nor is going for the an advertisement published in … Continued
What Are the Most Common Marketing Mistakes That Law Firms Make? Law firm marketing can be confusing and is increasingly multi-faceted. If you see your law firm’s marketing falling behind, take this quick evaluation and see where you can improve. Get more and better clients with less effort. Check out the three most common mistakes law … Continued
Top Tips for Marketing Your Law Firm Law firms frequently operate under the assumption that, given enough time, their skills and reputation will bring them success and a constant supply of new clients. Unfortunately, however, this misconception is not true. Today, marketing is an essential business component to stay ahead of your competition and maintain … Continued
Driving Traffic Through Content Marketing – Is Content the New SEO? You often see content marketing described as more of a brand building practice than something that drives traffic. These same marketers say that it’s there to impress your audience and impact visitors once they have arrived but it’s not result-driven enough to drum up … Continued
This past June, a Wipro Digital survey of 400 top senior-level business executives found themselves dismayed by their companies’ states of digital transformation. Only 4% of the executives felt their companies were realizing even half of their digital investment in a year’s time. One in four of them admitted that their companies lacked a unified strategic … Continued
How To Get The Most Out Of Your Relationship With Your Content Marketer The legal industry is embracing content marketing, but it’s still a relatively new concept for most law firms and challenging to do efficiently and effectively. Here are a few tips for getting the most out of your relationship with your content marketer: Be … Continued
What is an Animated Whiteboard Explainer Video? We have a little secret to tell you. Your prospects aren’t paying nearly as much attention to you as you think they are. The fact is, there’s nowhere on earth harder to get and maintain attention than on the Internet. Market research confirms 55% of people watch videos … Continued
How to Prospect for a Great Content Marketer If you’re considering hiring a content marketing firm or considering switching to a new content marketing firm, here are a few easy steps to help you make the right choice. Step 1. Clarify Your Purpose You’ll want to think about what your firm’s brand is or should … Continued
Are You Ready For An Outsourced Marketing Solution NOW? In the year prior to becoming president, Honest Abe himself advertised the opening of his law practice. He even gave lectures (for a fee) touting his legal prowess. However, when it came to legal marketing, Lincoln had a distinct advantage over modern law firms: Placing an … Continued
5 Clever Ideas for Promoting Your Law Firm’s Whiteboard Videos Tweet Share Share
